The DSA Difference

Our brand values set us apart from other electrical contractors, helping guide our work, our reputation and our culture.

The DSA Difference

We believe everyone should be safe

That’s why we never cut corners, we put quality above profit and why we ensure our team is trained, qualified and experienced in the work they do.

We believe in long term partnerships

That’s why we aim to look after our clients so they stay with us forever, by offering value for money, impartial advice and only doing work that is required. We genuinely care about our clients.


electrical contractors team

We believe in continual improvement

That’s why we are constantly researching new products, trialling new ways of working and have a growing list of accreditations and awards.

We believe in giving back

That’s why we share our knowledge and expertise with our clients by holding free seminars, and offer our support to external educational establishments, charities, sector and industry initiatives.

We’re proud of our country’s skilled trades

That’s why our Apprenticeship programme, work placement opportunities and participation in careers fairs help support the next generation build a successful future in the industry. And it’s why we’re pushing for reform to raise the industry’s standards of safety and quality.

dsa electrical values

Our Values

We are nothing more than our team – our work, our reputation and our culture is all down to the people that work for us.

The DSA Electrical Brand Values are:


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We aim for continuous improvement

We are not afraid to challenge the status quo

We embrace new ideas and technologies

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We are:

Award winning
We aim for right first time

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We try to do the right thing – all the time, every time

We provide value for money

We only do work that needs to be done

We put quality before profit